The role of the internet

The role of the internet, affects the distribution and marketing of a film. The internet in today's society is used so often that it has become an inexpensive way to distribute and market a film. For example, the film 'Ted 2' used the internet and created a marketing campaign called #Legalise Ted on Twitter. Their aim was to reinforce the film's storyline as Ted looks to conceive a child as a human being.This allowed the audience to engage with the film which then created hype even before it was released. Moreover, after launching the trailer on YouTube it had over 20 million views. After all this marketing, when the movie was released in Blue-ray it reached $11 million dollars and overall the movie grossed $81 million.

In my opinion, I think that the internet is essential when distributing and marketing our short film because social media can easily create hype and allow people to know about the film. A trailer can also be easily uploaded onto to YouTube but if its not featured by a bigger company or if you haven't done enough audience research, not a lot of people may watch it or even be interested. For our short film, we could even make a website dedicated to the film itself so that everyone could be redirected to it. It may be inexpensive but its also time consuming and if you don't produce what people want to see then the film might flop. Overall, the internet is useful for distribution and marketing purposes because:

1. Its inexpensive
2. We live in an age where the internet is used 24/7
3. Allows film makers to create a direct relationship with their audience.