Audience profile

Male Audience

Name: James
Age: 17 -24
Occupation: Student, works part time at Starbucks
Likes: Social media, Horror films, Coffee, Death, Pizza
Dislikes: Ladybugs, Broccoli, Clowns, Blind dates
Characteristics:Funny, Friendly, Popular
Financial structure: Earns £7.26 per hour
Regular cinema use: Once a month/ whenever his mates are free

Female Audience

Name: Sara
Age: 17-24
Occupation: Student, works part time at Primark
Likes: Flowers, Baths, Lazy days, Instagram, Thriller films
Dislikes: Crowds, Seagulls, Feet, Mints
Characteristics: Bubbly, Humble, Generous
Financial Structure: Earns £7 per hour
Regular cinema use: Every time an interesting thriller movie comes out