Audience Research - Survey

Because our group doesn't necessarily know what kind of short film we want to do, I wanted to create a questionnaire that will give us an idea of what the audience wants. For example, I asked the audience what kind of gender the main role would be and what kind of emotion they would like to feel by the end of the short film. Once we pick a genre/ topic, I will create another questionnaire that's specifically focuses on that. With the help of a website called Survey Monkey, I was able to share this questionnaire on Facebook. Here are my results:



I got 17 responses which were mainly done by females. The majority were in the 12-18 age group and the genre that our audience would like to see is comedy and horror. In addition, the audience would like to leave feeling intrigued and this helped us solidify our story because we were planning to make a short film that consists of horror like conventions. We could add in comedy however, it may  be difficult because people laugh at different things. Our audience would like for us to film in the city or the school and this helped the making of our short film because I feel that it'd be easily accessible and it gives us a wide variety of different and interesting shots to think about that will help the story flow. Overall, I think that this survey has helped us understand our audience more because we can base our story in what they want it to be and we can take into to account what they like so that this short film can turn out to be  success.